Havas Worldwide is a global brand whose clients include Ikea, Citroen, Chivas Regal, Virgin Mobile and even pop sensations One Direction.
However, when the company wanted advice on how to enhance its position in cities like Sheffield, Leeds, York and Newcastle in the north of England, it came to us.
Our background in journalism gave the Havas team an understanding of how the region thinks and interacts – and therefore a clear idea of the tone and approach which would prove most effective online.
Over six months, we worked closely with Havas to develop quality content for the relevant web pages, wrote a series of blogs to give the site some depth and developed a communications strategy to enhance awareness of the Havas brand among companies in the region.
Online results can be seen here http://www.havasworldwidematrix.com/