Wensleydale in Yorkshire may be internationally renowned for its cheese – but there is much more to the region than that.
The council’s tourism bosses wanted a new website to tell the rest of the world all about the picturesque valley’s other attractions, including the ruins of an ancient abbey dating back almost a thousand years, a castle in which Mary, Queen of Scots, was once imprisoned, another which was once the northern seat of Richard III and the spectacular scenery of Aysgarth Falls.
Richmondshire District Council asked us to research and then write copy which would both inform and engage potential visitors, whether they were coming by road or rail.
We used the internet and existing tourism literature as the basis for a series of web pages telling the story of Wensleydale, some of its landmarks and the bustling market towns along the River Ure.
You can see the result here: http://www.lower-wensleydale.com/