At some stage, you may find yourself facing a PR crisis in your business. It could be anything from a product safety issue to a bad review that goes viral, and how you respond can either significantly boost your image or damage your brand.

In a world which revolves so much more around written communication, it’s ironic so many of us seem to consider it less important to be correct.

Why Your Business Needs an Editorial Style Guide. Consistency across your social channels, in your marketing and on your website – in fact, in any part of your business that needs words – helps establish your brand and makes you more recognisable to customers. It’s a helpful tool for whoever is responsible for such tasks, too.